Digital Planet, the weekly BBC World Servce programme that reports worldwide news in technology features this week our recent viral marketing campaign for the novel Average American Male by Chad Kultgen. David Roth-Ey, Harper Perennia’s editorial director, has some choice clips throughout the report. To listen, follow the first link above (the text summary is the second item), click “Listen Now” and advance to 6:05 on the audio reel.
And if you haven’t yet seen the videos, have a look.
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