The inaugural 23 books of the Caravan Project are now available, in their many formats, online and at participating bookstores. The project, though functional in an initial capacity, is more of an experiment than ready-made business model, but according to Peter Osnos, founder and editor-at-large at PublicAffairs
[T]he implications are great. The mission here is to take what’s happening in news, entertainment and movies and apply it to books so that we take a single entity — a book — and make it available a dozen ways and hope the consumer will come to it in a dozen way.
With the ability to print on demand and ship within 24 hours of an order’s placement, Osnos hopes “for publishers to sell more books by having more diverse formats, reduce the rate of returns and reduce the cost of manufacturing books in increments.”
We’ll be keeping an eye on this.
