Look at us…totally feeling the internet! Michael Crichton’s next book, NEXT explores the money-making potential of genes, while we, the devils we are, explore the online marketing potential of said book. In fact, we, or more specifically the HarperLuxe imprint, have gone so far as to create our own genetic research company — NEXTgencode — to not only promote the book but to address dire problems such as the extinction of natural blondes in the next 200 years. Together we can go, hand in hand, into the future. Plus there are puppies who live forever — as puppies!
November 28, 2006
NEXTgencode
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