Indeed, positive and negative reviews mean a great deal to publishers and to writers. Most paperback books feature blurbs not from respected writers but from respected periodicals, and often one will see a quotation from a “premier” publication—the Times, the Washington Post, the Los Angeles Times, and the New Yorker, among others—on the cover in an effort to raise sales and make the book more appealing. And on the inside of paperbacks, especially for acclaimed or famous books, there will be even more pages of quotation that rave about the book’s brilliance and the author’s skill.
Does this actually work? As with so many things in publishing and literature, it’s hard to say if readers are swayed by a quotation from a paper, a review, or a writer they might not know very much about. But it certainly can’t hurt, and it doesn’t take much effort. In the end, it’s just another way to try and stack the deck to make some money.
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