The Olive Reader

A British publisher is publishing a book on Indian cricket star Sachin Tendulkar that features a page made from his blood. Um, gross?

The signature page will be mixed with Sachin’s blood – mixed into the paper pulp so it’s a red resin. It is what it is – you will have Sachin’s blood on the page, publisher Kraken Media’s chief executive Karl Fowler told the paper. It’s not everyone’s cup of tea, it’s not to everyone’s taste and some may think it’s a bit weird. But the key thing here is that Sachin Tendulkar to millions of people is a religious icon. And we thought how, in a publishing form, can you get as close to your god as possible?

What do you guys think—should we start doing that? Can I charge 50,000 pounds all the times I get paper cuts shoving books into envelopes?